Analyze business markets.
Analysis should include
- comparing wholesale markets with retail markets, which may include
- garden centers
- farmers markets
- roadside stands
- on-farm sales
- landscape contractor sales
- mass markets
- florists
- developing advertising and promotional strategies, which may include
- writing a news release
- designing a printed advertisement
- locating markets.
Process/Skill Questions:
- Where do growers sell plants?
- How are companies structured to meet the needs of different markets?
- What types of advertising are effective for horticulture businesses?
- What are the four Ps of marketing?
- How does customer service affect marketing?