Set profit goals.

Setting goals should include

• definition of profit goals
• discussion of why profit goals are necessary
• research to set realistic profit goals
• determination of profit goals for an agricultural business
• SWOT analysis.

Process/Skill Questions:

• How does one determine the profit goals for a business?
• What percentage profit should one expect a business to make?
• How often should one adjust profit goals?
• What effects do supply and demand have on profit margin?
• What are the perceived challenges to achieving this profit goal?