(Optional) Identify various media outlets for promoting agricultural products and services.

Identification should include, but is not limited to,

  • newspapers
  • magazines
  • Internet
  • television
  • radio
  • networking
  • social media.

Process/Skill Questions:

  • What are some sources of agricultural marketing information?
  • How can the Internet be used to obtain agricultural market information?
  • What is demographic research?
  • What are some common means of advertising?
  • Which methods of promotion are most effective?
  • How have promotional methods changed?