Explain marketing and the marketing concept.

Explanation should include

• a definition of marketing
• the functions of marketing (e.g., selling, promotion, channel management)
• the relationship between customer satisfaction, business success, profit (i.e., the marketing concept), and the travel and tourism industry.

Process/Skill Questions:

• What is the difference between marketing and the marketing concept?
• What happens when a business's practices do not satisfy a customer's needs?
• How does each marketing function play a role in the travel and tourism industry?
• How do marketing functions interrelate in the travel and tourism industry?
• What are the four Ps of marketing?