Explain the marketing mix.

Explanation should include

• a definition of marketing mix
• a discussion of the relationships among its components (i.e., product, place, price, promotion, people)
• its applications to travel and tourism.

Process/Skill Questions:

• How is each component of the marketing mix essential for business success in travel and tourism?
• How is the role of place different in travel and tourism?
• What promotional tools might be effective for domestic and international businesses?
• How does the role of price change based on travel style and location?