Explain why global marketing is important in the travel and tourism industry.

Explanation should include the importance of global marketing as it relates to technology, transportation, government, and politics.

Explanation should also include how global marketing opens a business to a much larger audience.

Process/Skill Questions:

• How is global marketing affected by technology, transportation, government, and politics?
• How does global marketing bridge cultural gaps?
• How do political situations restrict or expand the travel and tourism industry?
• Why is it important that global marketing be part of the travel and tourism industry?