Identify cross-cultural communication skills.

Identification should include communication skills (e.g., foreign language, basic etiquette, nonverbal cues) appropriate for a variety of countries.

Identification should also include an overview of the culture of a selected country or region and its effect on the expectations of a traveler, including:

• Buying choices and decisions
• Lodging
• Food
• Transportation
• Social interaction
• Laws and regulations

Process/Skill Questions:

• What resources are available for information about cross-cultural communication skills?
• How can a traveler or travel and tourism professional overcome language barriers?
• What preparations are necessary before traveling internationally?
• Why is it important to take cultural differences into account when anticipating consumer wants and expectations?
• What are consequences of cultural ignorance?
• What are common non-verbal cues and etiquette in cultures across the globe?