Description should include strategies such as the following:

Conducting market research on specific target markets (by listening, questioning, observing nonverbal cues, and reviewing customer history)
Analyzing customer data to determine needs in each target market
Applying information about customer needs to product design and product image decisions
Pricing products for target markets
Promoting products to target markets
Distributing products to target markets

Process/Skill Questions:

How would a lodging design its product to satisfy a low-income, middle-income, and high-income family?
What is the role of technology in reaching specific target markets?
How does the target market affect the distribution of a travel and tourism product?
How might differentiation among like products better serve the needs of specific target markets?
How does the target market affect the positioning of a travel and tourism product?