Discuss animal marketing methods and techniques.

Discussion should include

• consumer wants and needs
• supply and demand considerations  
• local, national, and international marketing opportunities
• programs (e.g., check-offs for group marketing of goods)
• marketing techniques related to consumer trends
• marketing methods (e.g., auction, online). 

Process/Skill Questions:

• What is marketing?
• How does one determine what the consumer wants?
• What portion of costs does a marketing division receive?