Identify the methods to establishing a funeral home public relations program.
Identification should include
- blogging
- creating videos
- using social media
- giving guided tours
- participating in local events
- sponsoring local teams/events
- providing branded merchandise
- partnering with hospice and other cross-industry
- educational seminars and workshops
- membership in community organizations.
Process/Skill Questions:
- What educational topics do you feel the general public would benefit from?
- How could participation in community affairs help alleviate fears and concerns surrounding death?
- What are the advantages with hospice and other related industries?