Describe the necessity and benefits of customer service.

Description should include the following:

• Necessity—Customer service brings business transactions to a profitable conclusion.
• Benefits—Good customer service encourages customer loyalty and a positive reputation.

Process/Skill Questions:

• How should an employee respond to a difficult customer?
• How can providing exceptional customer service increase the number of customers and returning customers?
• What strategies can be used to improve customer service in a business?