Describe methods for building continuing customer relations and loyalty.

Description of methods should include

• telephone—to quickly engage or follow up with customers when meetings are not possible or necessary
• social media—to market events and products and to provide contact information
• in-person—to interact and add the personal touch to solving customer needs
• written communication—to add assurance and formality to business transactions.

Process/Skill Questions:

• What communications media will be available for you to communicate with customers?
• How can customer satisfaction attract new customers?
• How do advertisements help companies build customer relations?