(Optional) Assess business image, mission statement, products, and the individual's role within the company.

Assessment should be made based on researching an organization’s

• mission and vision statements
• community involvement
• product lines or services
• facilities’ locations

using resources such as the Internet, current employees, the Better Business Bureau, and local chambers of commerce.

Process/Skill Questions:

• Why is it important to know as much as possible about the organization, what it does within the industry, and how the industry is doing within the economy?
• What information can the Better Business Bureau or a local chamber of commerce provide?
• Why should one consider the community aspect of a business when making employment decisions?
• What kind of information can the mission and vision statements give you about the organization?
• How might the company or occupation be affected by evolving technology or other dynamic factors?