Examination should involve alternatives such as

selecting a new product or service
modifying an existing product or service
developing a new product or service, including constructing a prototype if necessary.

Criteria for selection should include

factors of production (e.g., natural resources, human resources, capital resources)
cost of product or service (e.g., to business, to customer)
product or service requirements (e.g., for delivery to business, for modification/manufacture)
human resources requirements (e.g., to sell/deliver product service)
space requirements (e.g., for display, for inventory storage)
determination of whether product or service meets established or anticipated customer need
equipment and technology needs (e.g., for demonstration, promotion, display).

What factors should be considered in the selection of a product or service?
Why are human resource needs important when selecting a product for agribusiness?
How does one determine if they should choose a new or modified product?
How does one determine who will be their suppliers?
Why is it important to perform an analysis of the competition?
What should the analysis of the competition include?
What is the competition’s business size compared to the current business?
How can competition benefit the business?
Why might competition be willing to help the business launch?