Examine current events and trends that affect marketing.

Examination should include

• current industry trends
• global events, such as those included in an environment scan
  • political atmosphere
  • conflicts
  • economic, social, and technological events
• the effects of trends and events on marketing decisions related to employment, pricing, promotion strategies, and product development. 

Process/Skill Questions:

• In what ways might the political atmosphere influence marketing?
• Why should marketing managers be well informed of current events?
• How might emerging technology influence marketing decisions?
• How do international events, such as war, strikes, civil unrest, and natural disasters, affect marketing?
• How do changes in regulations and tax laws affect marketing strategies?