(Optional) Describe the influence of environmental issues on marketing.

Description should include relevant environmental issues (e.g., Environmental Protection Agency regulations, green marketing) and their influence on global and domestic business decisions. 

Process/Skill Questions:

  • How do environmental regulations affect the ability of businesses to compete effectively?
  • What are examples of recent environmental issues? How have they affected marketing?
  • How can businesses serve the environmentally conscious customer?
  • Why is green marketing an important business strategy?
  • What are the strengths and weaknesses of global environmental treaties?