Explain productivity and its effects on individual businesses and the economy as a whole.

Explanation should include

• ways to measure productivity
• the importance of increased productivity
• types of productivity measured (e.g., employee, business, industry, national)
• ways to increase productivity (e.g., training, technology, risk management, incentives)
• the effects of productivity on individual businesses and the overall economy.

Process/Skill Questions:

• What role does productivity play in a strong economy?
• How is productivity of marketing activities measured?
• What happens to a business when productivity declines?
• How can a business increase productivity?
• What effect does increasing or decreasing productivity have on profit?
• Why is it important for productivity to be measured and monitored?