Explore opportunities for research and professional development.

Exploration should include

• selecting and accessing reliable electronic sources (e.g., journals, periodicals)
• using up-to-date data-gathering tools and platforms
• identifying ways that publications enhance the industry and professional development
• explaining how business publications can provide secondary data needed in the research process.

Process/Skill Questions:

• How can one determine that a given website is a reliable source?
• How can an individual use information obtained from trade journals to enhance their course performance? Their professional development?
• How can business publications aid market research?
• Why is it important to use up-to-date methods of data gathering?
• What is the difference between primary and secondary data?