Prepare a marketing research report.

Preparation should include

• a statement of purpose
• presentation of data in charts, infographics, and narratives
• recommendations
• summary
• conclusion.

Process/Skill Questions:

• Why is it important to know your internal audience when preparing a marketing research report?
• How are marketing research reports used?
• What are the most common types of marketing research reports? Why is each important?
• What are the key elements in a final marketing research report?
• What role might an outside agency play in the preparation and analysis of marketing research?