Analyze a product line and a brand extension.

Analysis should address the success of an existing product line and examples of brand extension. 

Process/Skill Questions:

• Why do companies extend their brand or add to their product line?
• What role does marketing research play in brand extension?
• What role does competition play in influencing brands or product line?
• What are some of the most successful product lines? What are the most successful brand extensions of those product lines?