(Optional) Modify an existing branding strategy.

Modification should include

• selecting an existing branding strategy
• analyzing the current strategy
• recommending ways to improve the strategy.

Process/Skill Questions:

• What could be reasons for a rebrand/modification decision?
• What companies could be identified to modify an existing brand strategy?
• What sources could be analyzed to identify a company’s current brand strategy?
• How could a brand be updated without losing its identity?