(Optional) Create a branding strategy for a fictitious business.

Creation should include selecting a fictitious business and proposing a branding strategy appropriate for the product and its market.

Process/Skill Questions:

• What is the purpose of the business?
• What are the core values of the business?
• What type of brand personality does the business reflect?
• How will the business be positioned?
• What factors should be included in building a brand identity?