Describe the competitive positioning of an existing product/service.

Description should include considerations for determining the position for an existing product or service relative to the competition. 

Process/Skill Questions:

• What are some products that are currently leaders in the marketplace? What makes a product a leader?
• What are the consequences of a company’s failure to evaluate its competition?
• Why is it important to continuously evaluate the position of a product compared to its competition?
• How does competitive positioning differ between services and products?
• Why would position mapping be important when looking at competitors’ products/services?