Identify internal and external methods of promoting sales for a selected product/service.

Identification should include trade shows, expos, allowances, and promotions for a selected product/service. Examples may include coupons, premiums, deals, incentives, product samples, sponsorship, promotional tie-ins, product placement, loyalty marketing programs, point-of-purchase displays, special events, point-of-sale materials, and sales literature.

Process/Skill Questions:

• Why does a business use various methods of promoting sales rather than relying on one method?
• What methods of promoting sales could be used to target difficult-to-reach customers?
• What are the differences between trade and consumer promotions?
• How does social media support sales and marketing?
• How is social media used to target specific consumers?
• What are the differences between internal and external methods of promotion?