Explain strategies for developing media outreach and public relations.

Explanation should include

• various media relevant to the business
• techniques used for effective public relations (e.g., media events, media materials)
• ways to prevent and manage negative media coverage
• strategies for using social media for public relations purposes. 

Process/Skill Questions:

• What are some of the most effective methods of developing positive relationships with the media?
• What is the role of a public relations department?
• Why do companies appoint a single individual to speak on behalf of the entire organization?
• What are examples of effective ways that organizations have responded to negative media coverage?
• What are some possible repercussions of negative media relations?
• Why is it important to establish media guidelines?