Compare the merchandising strategies of two businesses with similar products and different target markets.

Comparison may include online or brick-and-mortar stores. It should include identification of merchandising strategies for similar products positioned differently in the marketplace. 

Process/Skill Questions:

• What are the differences and similarities in the merchandising plans?
• Why might two companies merchandise similar products differently?
• What would happen if two companies attempted to use the same merchandising strategies?
• What are the consequences of failure to evaluate merchandising strategies?
• What can businesses learn from comparing their merchandising plan to others?