Describe the legal aspects of marketing management.

Description should include

  • various legal issues (e.g., embezzlement, copyright/trademark infringement, insider trading)
  • an analysis of the effects of these issues on a business. 

Process/Skill Questions:

  • Who is affected when corporate laws are broken? Why?
  • Why is insider trading illegal?
  • What are antitrust laws? How do they protect business?
  • What are consumer protection laws? How do they protect customers?