Analyze the components of a marketing plan.

Analysis should include identification of the components of the marketing plan, addressing initial efforts (market research and analysis), implementation (marketing strategies), and evaluation (action plans).

Process/Skill Questions:

• What role does situation analysis play in the marketing planning process?
• What methods are used to design marketing research studies?
• What types of information are used in marketing decision-making?
• How are market strategies developed to determine and target a selected audience?
• How is return on marketing investment (ROMI) determined?