(Optional) Describe the role of professional/trade organizations in career development.

Description should include

• examples of professional organizations and trade associations (e.g., Chamber of Commerce, Retail Merchants Association, American Marketing Association)
• the benefits of membership to one’s career development
• a comparison of the types of organizations and associations with which marketing personnel may affiliate.

Process/Skill Questions:

• How do trade organizations benefit the industry they represent?
• What marketing-related professional and trade organizations are available in the local area?
• What part do professional/trade organizations play in professional networking?
• What criteria can be used to determine which professional/trade organizations will best benefit an individual’s career development?
• How would taking on a leadership role in a professional/trade organization help with an individual’s career development?