(Optional) Identify the parts of a marketing plan.

Identification should include

• market research
• competition
• marketing plan strategies or channels
• marketing plan budget
• marketing goals
• marketing Ps (i.e., product, price, place, promotion, and sometimes people).

Process/Skill Questions:

• What factors go into determining product price?
• How do companies promote their products?
• What are some effective marketing strategies?
• How does a local manufacturing company address the marketing Ps for a particular product launch?