Examination of fashion marketing and merchandising may include such factors as local, state, national, and global economic, environmental, political, and social issues.

Process/Skill Questions

Thinking

What controls do merchandising professionals have on their industry?
Where are the global fashion capitals?

Communication

What communication skills are important for successful merchandising?
How has technology influenced the merchandising of textile products?

Leadership

What leadership skills are necessary for successful merchandising?
What ethical decisions may be associated with merchandising apparel and textile products? What considerations are involved in making these decisions? Who should make these decisions?

Management

What is the role of planning in textile merchandising?
How do clothes get from the manufacturer to the customer?