Critique varied methods of promoting apparel and textile products.
Critique should compare promotional campaigns (i.e., print media, radio, TV, in-store, and Internet promotions), assess strengths and weaknesses, and evaluate strategies with regard to:
- What to sell
- How to sell
- To whom to sell
- When to sell (seasonal nature of fashion)
- What to charge
Process/Skill Questions
Thinking
- What are the goals and methods of promoting apparel and textile products?
- What are the consequences of using unethical marketing practices?
- Why should a fashion industry professional know and care about marketing strategies?
- How can an understanding of target market be useful to a fashion industry professional?
Communication
- What basic points need to be communicated when promoting apparel and textile products?
- How does communication contribute to the success of textile and apparel merchandising?
Leadership
- What leadership skills are needed to promote apparel and textile products?
- Who decides which promotion methods are suitable for specific needs? How are these decisions made?
Management
- What consequences may occur if a business fails to research and evaluate the varied methods of promoting apparel and textile products?
- Where should apparel and textile products be promoted?
- What are the steps in setting a marketing budget?