Critique should compare promotional campaigns (i.e., print media, radio, TV, in-store, and Internet promotions), assess strengths and weaknesses, and evaluate strategies with regard to:

What to sell
How to sell
To whom to sell
When to sell (seasonal nature of fashion)
What to charge

Process/Skill Questions

Thinking

What are the goals and methods of promoting apparel and textile products?
What are the consequences of using unethical marketing practices?
Why should a fashion industry professional know and care about marketing strategies?
How can an understanding of target market be useful to a fashion industry professional?

Communication

What basic points need to be communicated when promoting apparel and textile products?
How does communication contribute to the success of textile and apparel merchandising?

Leadership

What leadership skills are needed to promote apparel and textile products?
Who decides which promotion methods are suitable for specific needs? How are these decisions made?

Management

What consequences may occur if a business fails to research and evaluate the varied methods of promoting apparel and textile products?
Where should apparel and textile products be promoted?
What are the steps in setting a marketing budget?