Research should include information from books, newspapers, magazines, trade journals, the Internet, and personal interviews or meetings with marketing professionals, to consider the following:

Consumer market
Microsegmentation
Niche retailing
Database marketing
Quantitative and qualitative research marketing
Omni-channel retailing
Fashion forecasting
Prophetic fashion
Influences on consumer sentiment

Process/Skill Questions

Thinking

Why should research be conducted before attempting to market apparel and textile products?
How do forecasting techniques benefit marketers?
How are color selections decided each season?
What instruments can be used to gather marketing data?

Communication

What key questions should be asked when conducting research?
How do consumer attitudes influence marketing campaigns?

Leadership

Where do fashion industry leaders get their inspiration?
How does marketing research contribute to the success of apparel or textile merchandising?

Management

What methods can be used to evaluate the results of the research?
What are some venues that work well for marketing research?