Identification should include

describing different types of product-marketing strategies
comparing advertisement claims to contents listed on feed labels
evaluating advertisements to determine validity of marketing strategies, including analysis of ambiguous phrases (e.g., “all natural,” “free range”) and their legal meanings
determining the cost per ration.

Process/Skill Questions:

What organizations regulate the recommended nutritional requirements of animal feeds? What is the purpose of such regulation?
What is the difference between a generic food and a premium food?
Why are premium foods generally better for an animal?
According to the FDA, food products for pets labeled premium or super premium, are not required to contain any higher quality ingredients than other pet foods. Why then would a company use these terms?
What gimmicks and trends are you seeing related to pet foods? Why do you think people are influenced by these ads and commercials?