Describe cybersecurity in marketing.
Description should state that cybersecurity is the protection of information and data, which includes
- information systems (e.g., networks, hardware, software)
- the human element
- physical elements
from risks associated with
- threats
- attacks
- hazards
- physical damage
- the concept of privacy.
It is important to consider information assurance, risks, and risk management.
Process/Skill Questions:
- How is information systems defined?
- What are points of vulnerability within the marketing plan?
- How can digital marketing be secured?
- When should cybersecurity practices be introduced in a marketing plan?