Define risk as it pertains to marketing.

Definition should state that risk is the likelihood that a vulnerability will occur and that a loss occurs when that vulnerability is exploited.

Students should identify examples of risks in the marketing world.

Process/Skill Questions:

• How are marketing plans vulnerable to cybersecurity concerns?
• Who are marketing cyber stakeholders for an organization?
• What aspects of daily marketing plans are motivated by cybersecurity concerns?
• How do risks for vulnerability affect the marketing plan and the company’s brand protection?
• How can an individual manage risk?
• How can marketing activities create vulnerabilities to potentially compromise marketing information?