Describe the marketing effect of cyberattacks on various organizations.
Description should include the following concepts:
- Organizational leadership
- Organizational reputation management strategy
- damage to reputation
- loss of goodwill
- financial effect resulting from loss of goodwill
- supply chain management
- Recovery strategies (Continuity of Operations Plan [COOP])
- public relations campaign
- responses to cyberattacks
- crises-response plans
- communication plans
- Identification
- ways to create successful passwords
- a timetable to follow as a reminder to change passwords.
Process/Skill Questions:
- What is goodwill as it applies to marketing?
- How would a cyberattack compromise affect marketing plans?
- How could a cyberattack compromise affect supply chains?
- How can an organization repair reputational damage from a cyber intrusion?