Describe branding and its importance for cybersecurity in marketing.

Description should include

• defining the term branding
• explaining the role branding plays in a business’s marketing strategy
• listing types of brands (e.g., national, private distributor, generic)
• advancing and adding value to one’s own brand through the practice of aligning with trusted or similar brands.

Process/Skill Questions: 

• Why is it important for a company to define its brand identity?
• How can a business differentiate itself via branding?
• How do consumers view dealing with national brands vs. private or generic brands?
• What protections can companies employ for their brands?
• How can brands protect their consumer data?