Describe brand protection against malicious threat actors.
Description should include ways in which
- threat actors infringe on a brand (copyrights, trademarks)
- phishing campaigns
- fake social media profiles and websites (domain or typo squatting)
- an organization can protect against brand infringement
- brand protection services
- cybersecurity threats can damage brand reputation.
Process/Skill Questions:
- How can a brand be infringed upon?
- What are examples of infringement campaigns?
- How can a business protect itself from brand infringement?