Describe brand protection against malicious threat actors.

Description should include ways in which

  • threat actors infringe on a brand (copyrights, trademarks)
    • phishing campaigns
    • fake social media profiles and websites (domain or typo squatting)
  • an organization can protect against brand infringement
    • brand protection services
  • cybersecurity threats can damage brand reputation. 

Process/Skill Questions: 

  • How can a brand be infringed upon?
  • What are examples of infringement campaigns?
  • How can a business protect itself from brand infringement?