Explain how and why personal data is valuable to both an individual and to the organizations that collect it, analyze it, and make decisions based on it.

Explanation should include

• defining big data and data mining (the process or techniques used to analyze large sets of existing information to discover previously unrevealed patterns or correlations)
• identifying where and how big data is stored and by whom
• identifying how big data is used
• explaining useful data that identifies and tracks individuals
• predicting how organizations customize communication with their target market based on an individual’s digital footprint.  

Process/Skill Questions: 

• What is the difference between big data and data mining?
• Why is the storage of big data important and critical in a world of cybersecurity threats?
• What would happen if someone who held a top security clearance for the military went jogging wearing a GPS device?
• Who is responsible for ensuring data protection and management?
• What is a company's ethical obligation to the consumers with their data?
• Who is responsible for ensuring data protection and management?