Identify the most common ways marketing data is used.

Identification should include how to extract specific information from stored data.

Identification also should include examples such as data filtering, data queries (including SQL), data mining, and data analytics. 

Process/Skill Questions: 

• What are ways in which marketing data is collected?
• What are ways in which marketing data is used?
• What is the difference between data filtering, data queries, data mining, and data analytics?