Act quickly to respond about the breach.

Acting quickly should include

• sharing information before the public begins asking questions
• developing a press release with the communications department
• providing solutions immediately
• providing frequent updates to the public. 

Process/Skill Questions: 

• What are ways that companies have informed the public of a breach?
• Why is it important to inform the public of a breach in a timely manner?
• How should a company continue to inform the public after the initial breach announcement is made?
• How can a company avoid additional data loss?