Explanation should include

defining big data and data mining (the process or techniques used to analyze large sets of existing information to discover previously unrevealed patterns or correlations)
identifying where and how big data is stored and by whom
identifying how big data is used
explaining useful data that identifies and tracks individuals
predicting how organizations customize communication with their target market based on an individual’s digital footprint.

Process/Skill Questions:

What is the difference between big data and data mining?
Why is the storage of big data important and critical in a world of cybersecurity threats?
What would happen if someone who held a top security clearance for the military went jogging wearing a GPS device?
Who is responsible for ensuring data protection and management?
What is a company's ethical obligation to the consumers with their data?
Who is responsible for ensuring data protection and management?