Relate marketing strategies to cybersecurity issues.

Relating strategies should include cybersecurity as the means of protecting digital marketing strategies, tools, data, tactics, and customer information.

Relating strategies should also include how cybersecurity concerns might influence promotion, engagement of customers, customer service, brand building, and sales.

Process/Skill Questions:

• What role should digital marketing and social networking play in a business's marketing plan?
• Why would a brick-and-mortar business want to integrate technology, such as an application (app), to promote its business?
• How have digital and social media marketing changed methods for communicating with customers?
• Why is it important for marketing strategies to include the consumer and business with respect to cybersecurity?