Examine marketing trends with cybersecurity implications.
Examination should include
- explaining the cybersecurity implications related to marketing approaches
- identifying and reporting on trends, such as
- digital display advertising
- content/native marketing, storytelling
- social media (e.g., boosted posts vs. paid social vs. page management)
- digital messaging
- reputation management (e.g., listening, monitoring)
- streaming video (e.g., YouTube, Instagram Live, Facebook Live, Snapchat)
- influencer marketing
- targeting (e.g., retargeting, behavioral, contextual, abandon cart)
- websites
- digital commerce
- search engine optimization (SEO)
- search engine marketing (SEM)
- app marketing
- automated malicious systems as a marketing strategy (e.g., bots, script kiddies).
Process/Skill Questions:
- How has digital marketing evolved?
- How is social media used in marketing?
- How have businesses embraced trends in social media?
- What are some examples of display advertising?
- How are content marketing and storytelling significant in creating a brand?
- Why are boosted posts used in digital marketing?
- How is live streaming changing marketing?
- How can promotional video be used to optimize exposure for businesses?