Examination should include

digital display advertising
content/native marketing, storytelling
social media (e.g., boosted posts vs. paid social vs. page management)
email
digital messaging
reputation management (e.g., listening, monitoring)
streaming video (e.g., YouTube, Instagram Live, Facebook Live, Snapchat)
influencer marketing
targeting (e.g., retargeting, behavioral, contextual, abandon cart)
websites
digital commerce
search engine optimization (SEO)
search engine marketing (SEM)
app marketing
automated malicious systems as a marketing strategy (e.g., bots, script kiddies).

Process/Skill Questions: