Categorize marketing data within one or more of the seven marketing functions.
Categorization should include
- PII
- PFI
- NPI
- PHI
- digital footprint
- digital traces
- business data
- customer data
- intellectual property.
Process/Skill Questions:
- What ethical security responsibilities are inherent in collecting and maintaining marketing data?
- Who makes the decision to acquire, use, and maintain marketing data?
- How is proper data stewardship applied?
- What are the legal implications of mishandling marketing data?