Investigate how data is collected for one or more of the seven marketing functions.

Investigation should include

• providing data types that are and are not included in the seven categories
  • included (i.e., zip code, gender, age, personal interests, race, and marital status)
  • not included (i.e., driver’s license and Social Security number)
• identifying appropriate data to collect for marketing purposes (e.g., buying a car vs. buying a TV). 

Process/Skill Questions: 

• What are considerations for securing private data during collection?
• What is the security protocol for ensuring the security and integrity of data?
• How does the type of data influence how it should be secured during private collection?
• What notice is required or provided for consumers prior to data collection in a purchase?