Describe key cybersecurity protective measures.

Description should include

• operating system and software (e.g., patch management, application life cycles, updates)
• network security (e.g., firewalls, intrusion and detection systems)
• physical security (e.g., locks, controlled access, cameras, security, guards, fingerprint)
• cryptography (e.g., digital signatures, data encryption, Blockchain)
• human element (e.g., training against social engineering/phishing, password management). 

Process/Skill Questions: 

• What are the most important cybersecurity measures for a business?
• Why should marketing professionals be well-versed in key cybersecurity protection measures?
• How can physical security measures help a business with cybersecurity efforts?
• How difficult are cybersecurity measures to implement?
• Who are the key personnel involved in cybersecurity protective measures?