Interpret survey data for programming focus.

Interpretation should include

• quantifying target-audience demographic
• outlining a survey analysis
• comparing the target to actual survey results
• listing possible changes to the station’s overall stationality, which might result in a closer alignment of actual demographics to target demographics.

Process/Skill Questions:

• What are some things a radio station could do to try to attract a younger audience? An older audience?
• What do you do with the results after you compare the target to actual survey results?